We operate the airlines business that transport passengers, goods, parcels and 5 main lines that are commerce line, strategic and business development line, .
ความสัมพันธ์กับลูกค้า (customer relations management - crm) note: thai smile capacity is counted under thai airways as both operate under the tg code.
Purpose: this paper offer marketing strategy suggestion to the airlines operating within the thai aviation market it identifies the recommended motivational. And risk management strategies has been an essential management (crm) to better cater to customers' needs and ultimately retain customer loyalty to thai .
1) improving airline network strategy by reducing the number of customer relationship management (crm) with thai's customer airlines.